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| RAY-BAN MARKETING CAMPAIGN A promotional campaign for Ray-Ban that featured billboards, a direct marketing piece, and a catalogue. The concept of the campaign was to show exactly what sunglasses are used for. So we used exaggerated pictures of people being blinded by the sun as teasers, which would have sunglasses spray painted over them later. This theme was carried through to the catalogue as well. The DM looks like a sunglasses case and has a pair of collectable paper wayfarer sunglasses inside. Created With: Topher Edwards, Elle Brown. |
