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| SPRITE PACKAGING REDESIGN A re-design of the entire sprite image. We decided to highlight the natural aspects of sprite to attempt to attract a different demographic. We also wanted to make the product stand out on the shelves next to the rest of the beverage brands. What better way to do all this than to make it look like you were buying an actual crate of lemons and limes? The campaign included the packaging and marketing for the re-design. Created With: Topher Edwards, Elle Brown. |
